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This site has the following on the homepage, "Flashes from the World of Sports." Our analyzers observed that the web site also said " This one is for the Sports Fans in all of us." The Website also stated " You may not have the time to go through long sports news and stories everyday. So we cut the clutter and deliver them, in a flash. Sports News Flashes for the mobile generation. Your favourite Sports News, Gossips, Predictions and Trivia sources in one app. Sports app, just for you. Personalized for your consumption and sharing with friends. Available in both English and Hindi, all the stories contains headlines and outline t." The website's header had live cricket score as the most important keyword. It was followed by cricket live score, cricket videos, and latest sports news which isn't as highly ranked as live cricket score.